Last week we discussed how high end artistic music engages your target audience (Read last week’s article).
In the realm of branding and marketing, the right music is more than just a background element; it’s a vital part of the narrative that connects a brand to its audience. This week, we delve into the compelling world of high-end artistic music through the lens of our own case study at Kelly Mac Music. We’re highlighting a significant campaign with Issa Rae for CoverGirl entitled “Shade for Shade” to illustrate the tangible impact of artistic music in brand storytelling.
Artistic Music as a Storytelling Tool
Like a master painter using a palette of colors, the right music can paint a vivid picture for your audience. It’s not just what they hear; it’s what they feel and remember.
The “Shade for Shade” campaign was about more than just beauty; it was a celebration of diversity and empowerment. It showcased award winning actor, writer, and director Issa Rae riding shotfun and putting on lipstick with her three best friends IRL. During a Cannes Lion panel, Covergirl’s CMO highlights the spot “one of the hardest jobs are these decisions of who will be the next CoverGirl, because we know we’re making a statement in culture of what beauty looks like. Our challenge every year is asking ourselves how we can expand that definition.” We at Kelly Mac Music needed to provide contemporary tracks that would resonate with this brand message of inclusivity and strength. Here were the results:
- Audience Connection: This campaign’s success was measured not just in numbers but in the resonance it found with its audience. The increase in hashtag usage and audience interaction painted a clear picture of its impact.
- A Powerful Impact: Crafting a soundtrack for empowerment involved deep understanding and artistry, ensuring that every track echoed the campaign’s spirit.
The Power of Tailored Music in Branding
This case study demonstrates that relevant artistic music is a game-changer in the branding world. It’s about creating a sound that doesn’t just accompany a brand but becomes synonymous with it.
The future of branding is as much about sound as it is about sight. In a world where consumers are bombarded with content, a distinct sonic identity can make your brand unforgettable.
Interested in exploring the potential of high-end music for your brand?
