Last week we discussed why stock music might not be the best fit for your brand. (Read last week’s article).
1. The Missed Emotional Ties
Music has this uncanny ability to pull at our heartstrings, doesn’t it? Whether it’s that song from a memorable summer or a track that always gets us dancing, music connects. When your brand uses generic music, you might be missing out on creating those emotional ties with your audience. Instead of reminding someone of your brand, stock music might just remind them of… well, another commercial they saw last week.
2. Where’s Your Soundprint?
Think about it. Some brands are so recognizable by their sound that even a brief melody or a heartfelt phrase immediately brings them to mind. That’s their sonic identity. It’s powerful stuff. But if you’re using stock music, you’re blending into the crowd. Do you really want to be in a position where nothing about your sound sets you apart?
3. The Untapped Magic of Artistic Music
Let’s bring in a real-life example. Remember the old Jeep Commercials? They started off with stock tunes. The result? Their branding felt a bit…generic. But once they switched to a track with artistic integrity, things changed. Check out this collaboration with Jeep and X Ambassadors. Not only did their audience engage more, but the perception of the brand went through the roof! That’s the magic of personalized artistic music. It doesn’t just fill the background; it transforms the foreground.
4. Echoes vs. Resonance
Here’s a simple way to look at it: Stock music echoes. It’s a sound you’ve heard before, bouncing back again and again. But a unique sonic identity? It resonates. It’s a sound that not only catches the ear but also stays in the heart.
So here’s the deal. While stock music can be a convenient choice, it might not be the right choice if you’re aiming to carve a niche for your brand in the market. Dive deeper. Explore. Find that unique sound that represents who you are.
Create a sound that resonates, not echoes. Ready to set your brand apart and make some noise? Let’s build your exclusive brand identity together.
